Wal-Mart launches private label 'green' coffees
18/04/08 23:50
Wal-Mart Stores Inc. is continuing
to promote its image as an eco-conscious retailer, launching six
‘green’ coffees under its in-store Sam's Choice brand.
The Sam's Choice gourmet coffees are made of Arabica beans and roasted by Cafe Bom Dia, a Brazil-based company known as the world's first carbon neutral coffee roaster. The line includes Fair Trade Certified House Blend, Espresso Roast and French Roast; Rainforest Alliance Certified Breakfast Blend whole bean and ground coffee; and USDA Organic Swiss Water Process Decaffeinated.
“We recognize our customers' desire to buy products that have a positive environmental and social impact, and we are proud to offer an affordable line of coffee that is sourced and roasted with sustainability in mind,” said DeDe Priest, senior vice president and general merchandise manager for Wal-Mart. “If each of Wal-Mart's 200-million shoppers bought one 10-oz. bag of Sam's Choice Rainforest USDA Certified organic coffee, it would prevent 133 million pounds of fertilizers and chemicals from being released into the environment.”
Fair Trade Certified coffee grew tenfold in sales between 2001 and 2006 to US$730-million, according to TransFair USA.
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The Sam's Choice gourmet coffees are made of Arabica beans and roasted by Cafe Bom Dia, a Brazil-based company known as the world's first carbon neutral coffee roaster. The line includes Fair Trade Certified House Blend, Espresso Roast and French Roast; Rainforest Alliance Certified Breakfast Blend whole bean and ground coffee; and USDA Organic Swiss Water Process Decaffeinated.
“We recognize our customers' desire to buy products that have a positive environmental and social impact, and we are proud to offer an affordable line of coffee that is sourced and roasted with sustainability in mind,” said DeDe Priest, senior vice president and general merchandise manager for Wal-Mart. “If each of Wal-Mart's 200-million shoppers bought one 10-oz. bag of Sam's Choice Rainforest USDA Certified organic coffee, it would prevent 133 million pounds of fertilizers and chemicals from being released into the environment.”
Fair Trade Certified coffee grew tenfold in sales between 2001 and 2006 to US$730-million, according to TransFair USA.
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